Week 2

Week 2

Lecture: In this lecture class, lecturer introduce to us the 10 principles of good web design, Just like any creative discipline, web design has its rules. The first one is Purpose sets the foundation. A website’s messaging and calls to action (CTAs) are key to supporting its goals. A purpose will give you a clear plan and guide the design and content creation.

2. Content gives meaning. A quality content is useful, clear, and guides your audience toward actions you want them to take. SEO should be planned for and implement into the content.

3. Visuals keep people engaged. Every design element should reflect and communicate a brand's identity. Photos, illustrations, and other graphics balance out text and break up the web page, giving the eyes a rest from reading.

4. Harmony makes a design better. Every important element of a layout should work together — right down to its HTML and CSS. If the oversized button in a contrasting color doesn’t have good reasons for its nonconformity, it won’t feel right.

5. Typography shapes perception. Typography is a vessel for thoughts. Along with the actual words, the shapes and stylization of letters convey meaning. Typography is like a decoder ring, translating an author’s ideas into a visual representation.

6. Organization unifies. Content should have logic, flow, and fit into a hierarchy. Your content should guide your audience to an inevitable conclusion, each piece building on what came before it. 

7. Colors set the tone. Using their product’s packaging and ingredients to inform the site’s color palette, Simply Chocolate’s design flows with their brand and shows off their tasty chocolate bars.

8. White space creates balance. White space, buttons, and other visual design elements help images and content stand out, and keep a layout from being cluttered.

9. Visual hierarchy keeps navigation simple. The visual hierarchy of your site’s navigation should make it easy to access your content in just a few steps. 

10. Authenticity fosters trust. “Good design is honest. It does not make a product more innovative, powerful or valuable than it really is. It does not attempt to manipulate the consumer with promises that cannot be kept.”  

Practical & Tutorial: The first process we need to do is design a logo. A logotype with logo, lecturer say our logo do not need to be complicated, put a lot different meaning. It only based on our name and design it to a logotype and logo. But before that, lecturer ask us to find references first, references is very important part in design process. We need references to finalyze our visual design and concept. Therefore, here are the references I have found.




This are the references I have found. The design concept is based on logotype and turn it to logo. The design style is very unique and modern, the font is very clean and modern.




Digital Sketches


This are the digital sketches of my logo design. My logotype is using my nickname ADAM. I pick A and D to become my logo.

Logo Black & White

Logo Final



This is my final logo design. The color I choose for my logo is red and black. Black color is awlays modern color to pick for, red color is because its represent passion as my passion in graphic design. Therefore, I use red and black color to represent my logo. The logotype is AD, pick from my nickname ADAM. I combine A and D to make it look more balance and modern. With the logo, I add on my logo name which is ADAM STUDIO.



 


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